Annual Seva, CJMR 1320AM Radio producers plan 8th Annual Radiothon and Food Drive to fight hunger

MISSISSAUGA, ON – The Punjabi radio producers of CJMR 1320 AM radio station have once again come together to fight hunger in our community by hosting another radiothon and food drive in support of Mississauga’s Seva Food Bank.

The previous seven radiothons and food drives have collectively raised over $750,000 and 320,000 pounds of food for Seva Food Bank.

The radiothon will take place all day on Friday, November 23rd. Supporters will be able to call into any of the Punjabi shows and make their pledge on the air. These shows include Rangla Punjab, Parvasi, Punjab Di Goonj, Geetan Naal Preetan, Yahoo Radio, Fulkari, Sargam, Ajj Di Awaaz and Mehfil. Over the weekend, listeners will also be able to make donations on the Dil Apna Punjabi, Saanjh Dilan Di, Apna Punjab Radio, Sadda Virsa and Road News Rangoli programs. The owners of CJMR are also contributing significantly to the efforts.

On Saturday, November 24th, a large food drive will be held at over 20 local gurdwaras and South Asian grocery stores across the Peel region.

“As we celebrate the 549th birthday of Guru Nanak, we really wanted to find a way to put Guru Nanak’s message of equality, social justice and service into practice” remarked radio host Kuldip Deepak. “The Seva Food Bank is doing just that with its commitment to seva (selfless service) and sarbat da bhalla (the well-being of all humanity).”

“This incredible weekend will make a direct positive impact on the lives of our client families” commented Seva Food Bank organizer, Jyoti Bedi. “The food and funds collected allow us to not only feed more people but also tackle the issues of food security, hunger and poverty in our community.”

The Seva Food Bank first opened its doors in September 2010 and has grown to distribute over 50,000 pounds of food to almost 900 client families each month. As part of the Mississauga Food Bank’s city-wide network, it provides safe, nutritious and culturally appropriate food to clients from its Wolfedale Road and Malton locations.