By Saeed Akhtar, Local Journalism Initiative Reporter, The Milton Reporter
Canada’s premier orthodontics provider, Canadian Orthodontic Partners (COP), George Jeffrey, has assumed the role of Chief Executive Officer, marking a pivotal moment for the company. Concurrently, COP has introduced its Doctor Advisory Council (DAC) formation, reinforcing its commitment to excellence and patient-centric practices.
George Jeffrey, who assumed the CEO position in September, brings a wealth of leadership experience and a proven track record to COP. Brian Chambers, COP Board Chair, expresses enthusiasm about Jeffrey’s leadership, stating, “George is a gifted leader with a remarkable track record who has thoroughly impressed us since day one. It’s no overstatement to say he’s given us reason for great big smiles since joining our passionate and talented team. We’re delighted to have him on board and act as a founding co-chair of our Doctor Advisory Council.”
Jeffrey, known for scaling businesses and fostering solid organizational cultures, was pivotal in launching Laser Clinics Canada and served as Senior Vice President at McKesson Canada. His diverse experience spans industries, including healthcare, retail food service, and food processing.
“I could not be happier,” says Jeffrey. “I have always focused on delivering smiles inside and outside the organizations I’ve worked for. The only difference is that now it’s official – I’m joining a team that builds self-esteem, one beautiful smile at a time.”
Co-chairing the Doctor Advisory Council alongside Dr. Robert Hatheway, Chief Clinical Officer at COP and Docbraces-Hatheway in New Brunswick, Jeffrey emphasizes alignment with the company’s purpose, values, and mission.
The newly established Doctor Advisory Council, conceived by Jeffrey and Dr. Hatheway, aims to reinforce the company’s mission as a patient-centric, doctor-partnered operating network. Comprising two co-chairs and ten members representing leading doctors from local doctor’s clinics in Canada and the United States, the DAC will provide valuable advice, perspective, and feedback to COP management. It will also serve as a platform for sharing best practices within the orthodontic industry.
“With the arrival of George and our first slate of DAC members, which will be announced soon, we can be sure our team and brands will continue to be supported by experts on the ground in both the U.S. and Canada,” says Dr. Hatheway. “When I look around myself and our network, I see rich, deep experience and a contagious energy that bodes well for our company as we create the brightest possible future for orthodontic clinics in North America.”
Founded in January 2016, COP oversees a network of 71 COP and docbraces clinics, making it the leading orthodontics provider in Canada and the second largest in North America.
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